GAYA โ Mindful Eating Privacy Policy
Last updated: April 1, 2026
GAYA โ Mindful Eating ("GAYA", "we", "us", or "our") is a mobile application that helps you track your food, health, and habits. This Privacy Policy explains how we collect, use, and share information when you use the GAYA iOS app and related services (the "Service"). By using GAYA, you agree to this Privacy Policy. If you do not agree, please do not use the Service.
1. Who We Are & How to Contact Us
If you have questions or requests about this Privacy Policy or our data practices, contact us at [email protected]
2. Information We Collect
Based on what we've disclosed in App Store Connect, GAYA may collect the following categories of data โ collected in a way not linked to your real-world identity.
Health & Fitness Data
- Health data (e.g., weight, nutrition, calorie intake). Used for: App functionality and Analytics.
- Fitness data (e.g., activity logs, workouts). Used for: App functionality and Analytics.
Sensitive Information
- Health goals, dietary preferences/restrictions. Used for: App functionality and Product personalization.
User Content
- Photos or videos you upload (e.g., meal pictures). Used for: App functionality only.
Identifiers
- User ID: a pseudonymous ID linked to your account. Used for: App functionality.
- Device ID: a pseudonymous device identifier. Used for: App functionality and Analytics.
- Advertising identifier (IDFA): collected only with your explicit consent via Apple's App Tracking Transparency prompt. Used for: Ad attribution and measurement.
Usage Data
- Screens visited, buttons tapped, time in app. Used for: Analytics.
- Conversion events (e.g., subscription starts, free trial activations). Used for: Ad attribution and measurement.
Diagnostics
- Crash data and performance diagnostics. Used for: Stability and bug fixes.
3. Data Not Linked to Your Identity
We use pseudonymous identifiers and do not link your data to your real name, email, or contact details for cross-app tracking.
If you grant permission through Apple's App Tracking Transparency prompt, we may share your advertising identifier and conversion events with third-party ad measurement partners solely to understand which advertising campaigns led you to install or subscribe to GAYA. This sharing occurs only with your consent and is used for attribution measurement โ not for building advertising profiles or serving targeted ads within the app.
4. How We Use Your Information
We do not serve third-party ads within the app and we do not sell your personal information.
Core Uses
- Provide and maintain the Service โ run core features, store logs and progress.
- Analytics and improvement โ understand usage in aggregate, improve features.
- Personalization โ tailor insights and suggestions to your goals.
- Ad attribution and measurement โ with your consent, measure the effectiveness of our advertising campaigns by understanding which ads led to app installs and subscriptions.
- Security and integrity โ protect the Service from abuse or misuse.
5. How We Share Information
We share data only in these limited situations:
Sharing Circumstances
- Ad measurement partners โ with your consent, we share your advertising identifier, IP address, and conversion events (e.g., subscription starts) with third-party ad platforms to measure and optimize our advertising campaigns. These partners process data under their own privacy policies.
- Service providers under strict confidentiality obligations.
- Legal and safety reasons, where required by law.
- Business transfers (merger/acquisition), with continued data protection.
6. Data Retention
We keep your data only as long as necessary to provide the Service and meet legal obligations.
7. Security
We use appropriate technical and organizational measures to protect your data. No system is perfectly secure. You are responsible for keeping your device and credentials safe.
8. International Transfers
Your data may be processed in countries with different data protection laws. Where required, we implement safeguards to ensure continued protection.
9. Your Rights & Choices
Depending on your local laws, you may have rights to access, correct, or delete your data. You can manage choices through:
To submit a data request, contact [email protected]
Management Options
- In-app settings to edit or delete logged data.
- Device-level permissions (e.g., photo access).
- Apple's App Tracking Transparency โ when first prompted, you can choose to deny tracking. You can change this at any time in iOS Settings โ Privacy & Security โ Tracking.
- Apple's platform privacy settings.
10. Children's Privacy
GAYA is not directed to children under 13. If you believe a child has provided us data, contact [email protected].
11. Changes to This Policy
We may update this Policy from time to time. We'll update the "Last updated" date and notify you where appropriate. Continuing to use GAYA after changes means you accept the updated Policy.